Taking VIBGYOR Online

VIBGYOR is an experiential marketing firm that has been creating campaigns since 2001. They work on creating brand experiences, live experiences and exhibit experiences for brands like Ferrero Rocher and L’Oreal to name a few.

They approached us to analyse their previous website and create a new one for them. To initiate our project, we came up with the website architecture for them. We restricted the header menu options to 7. This was done to ensure a clutter free look for the website, as the previous VIBGYOR website housed too much information in a given space. Another step in the direction of a clutter free website was the usage of cross linked pages. This step would help prevent accumulation of excess information on a single page and boost the SEO. Like, the work page consists of a grid of images, and the details of each separate event are present on cross linked pages. The footer menu contains social media buttons and contact details through which you can get in touch with VIBGYOR, a feedback form and the links to their blog posts.

1

The colour scheme for the website is based on their logo and contains the seven colours of the rainbow (because the client is VIBGYOR). The site is image heavy, as pictures of VIBGYOR’s campaigns display their work in a glance. They provided us with a number of pictures, some of which are displayed on the sliders and the others on the case study pages. However, we had to manipulate the slider pictures first, to blend them in with the colour scheme. Our illustrators also got the opportunity to display their acumen, as we had to design the icons for the website. Some of the icons we designed are a briefcase to indicate work and a price tag to show brands.

In addition to the development of the website, we provided them suggestions for their blog, which documents their campaigns as well as contains posts related to their field of work.

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As VIBGYOR relied on their own images as opposed to graphics created by us, we focussed our energy more towards the rectification of errors in the previous VIBGYOR site. In the initial stages of the project, they gave us the freedom to create the site as we saw fit. This allowed us to exercise our creativity, without being constrained by briefs and instructions. Wish we could do the same for most of our projects.

Here is the LIVE website: vibgyor.in

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