Accountability Initiative
Website Design

The Accountability Initiative (AI) is the arm of the Centre for Policy Research that works to educate people about government fund-flows through first-hand research published on their website.


AI puts out over 100 publications a year on their website, its structure and design made it challenging for visitors to find what they were looking for.
Further, AI’s existing CMS was unintuitive, making it difficult for the team to keep their own website updated.


Since AI’s website had no means by which we could see how the content was categorised, our initial conversations with the team focussed on understanding the scope and kinds of publications AI put out. The content categories we finally closed on were the basis of our website’s structure and would determine the site’s navigation.

The design of the AI website had to reflect elements of its parent CPR website. A visitor to the AI site could be a layman or an academic, but the design had to enable anyone to easily find what they were looking for. A visitor could never be overwhelmed by the vastness of the content.

For this reason, we designed the pages for the AI website based on the single-fold design of the CPR website. To keep each page orderly and uncluttered, we created a card-based system showcasing AI’s most recent publications. We also wanted to cater to visitors seeking specific information. For them, we presented past research within tables on every page. Visitors use a network of filters to sift through publications based on categories and keywords so they can immediately find what they are looking for.

We developed a custom Drupal CMS to give the AI team complete control over their website. To make it easier for the team to understand the content types, we configured this CMS to use AI’s own in-house terminology. We also prepared a detailed content-management document so the AI team could transfer knowledge about managing the website to new team members.


The new Accountability India website was launched on 29 February 2016, just ahead of the annual budget. Today the AI team regularly updates the website with their latest publications. The website also hosts AI’s PAISA course which educates visitors about fund flows and government spending.



  • 2015



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