Web Media: Building Bridges

Aka Speaking in tongues

Social Media, its great for building a brand, marketing, reaching out to potential customers, creating experiences and starting conversations. But by definition, it is ‘media’, a carrier, a channel. What you put into that channel (content) is what goes out. On its own, its as useful as an empty pipe.


The content on the other hand, needs to be stored somewhere. It needs a house. A space which represents the brand, a space that introduces your visitors to what you do. A space your other online offerings (applications) reside. And that online space is your website, the house of your data and entrance to your applications.


Web-Applications means you need web-developers. In India, that means meandering deadlines, a disregard for branding, inattention to detail and tardy communication skills. A package crucial to your business but controlled by people who’s hallmark often feels like a manic intent to increase costs and speaking in tongues. Its worse when you understand their language, but often the opposite isn’t the case. Having worked with developers in the UK and Germany, I know that this not a global phenomenon.


I’ve written about the coder-ant before: http://perchontheweb.com/the-ant-and-the-grasshoper/


I’ve decided to write about this again, because its a situation in which I am mired in again. Coder non-performance isnt an ‘issue’, it is now a ‘standard operating procedure’ in the market. I have been coordinating the development of a web application for a client over the past few months. Before we jumped into development, we spent months creating in-detail requirements, we created wireframes (images) of every single thing that we wanted and spent hours justifying the cost of development.


We did this because we care for our application. It’s crucial for the client’s (and by extension my) business. It crucial  for us (the client and I) to prove that we understand the market and can create innovative, if not downright ‘disruptive’, solutions.


Yet the Web-Developers dont quite understand that. Document and wireframes remain unread and forgotten. Things are created without keeping the user in mind. I do not want to delve into the reasons of this, those I have tackled in the link posted above.


But I hope, that someday every coder (engineering) school would make watching the ‘The Bridge on the River Kwai’ compulsory. Maybe that will help them understand that there is pride and satisfaction in good work.


As, Colonel Nicholson says in the movie: ‘One day the war will be over. And I hope that people that use this bridge in years to come will remember how it was built and who built it. Not a gang of slaves, but soldiers, British Soldiers, even in captivity.’


Web-developers need to stop building Common Wealth Games quality bridges. Its in their own interest.



back to blog

Leave a Reply

Your email address will not be published. Required fields are marked *


  • IndiaSolarMarket and Wordpress |

    Jun 24th 2013

    [...] had already had a few unsavory experiences with unknown coders in our previous projects. Plus it was December, a generally slow time for work of all kinds. This [...]

Send mails to


Office One

B-15, LGF,
Greater Kailash Enclave- II,
New Delhi

Office Two

829, DLF Prime Tower,
Okhla Phase - l,
New Delhi