Retail Print Design for Choko La
For Choko la, a premium chocolate boutique chain, we have revamped their digital and in-store collaterals. The ethos of the brand is people coming together to celebrate over chocolates. All of their values needed to reflect in their collaterals.
For our research, we have looked at international chocolate brands which resonated with Choko la’s essence of creating handcrafted chocolates with exquisite flavours. Based on our findings, we have devised a colour scheme and design.
Elements that played a vital role in this process have been lighting, colours, and text, all of which instigate emotions of happiness and love. We have incorporated High Key Lighting to bring out the feminine and divine side of their products. Choko la’s cardinal colour, Vivid Tangelo, has been a mandatory inclusion for every design. We have taken the Compositing Approach, wherein we have combined two or more images to make a single picture. To let the product be the cynosure, we have used very little or sometimes no text. There’s also a significant use of Mandalas which is their signature insignia.
They began the Shake Off The Heat campaign in May to launch their new Mango range through a promotional event at their outlet at Cyber Hub, Gurugram. We designed leaflets, posters, newsletters, and standees for the same. They were also a part of the TFWA Conference in Singapore, for which we designed brochures and catalogues.
Throughout all of the campaigns, the crucial course of action has remained drawing focus to the actual product while embodying the theme of the brand.