There is no time. There never is.
A new industry report has to be launched online in 5 days. The content is there. Almost. The index is ready. The pages are numbered. The graphs just need a once over. All that’s missing, is the cover.
The cover; it’s the face of the report. It’s what peers at you from website banners, facebook covers and glitching GIFs. It carries almost no information. It’s not near enough as important as what is in the report. Yet without it, there can be no report. And we only have 5 days. Oh wait, correction: only 3.
An infographic, image, video or text has to be created. Time has been assigned. Concepts have been discussed. But information sharing, the last crucial bit of the puzzle, has been forgotten in spite of emails, SMS and verbal reminders.
It has to be done.
What I’ve noticed is that in an effort to ‘bluesky’ and ‘ideate’, most firms get so busy ‘kite flying’ close to deadlines that they forget the media they have already created. Instead of looking at what we already have as little blocks that can be taken apart and reassembled to create anew, we start looking for something completely unprecedented.
New ideas, thoughts and discussions are always interesting. But when deadlines are pressing, they just waste time. Remixing and putting together older components can help you create something new. It can give you crucial results that are inline with your requirements, your aesthetic and your expectations within a noose-worthy timeline.
Don’t believe us?
Have a look at the first report cover that we recently created for Bridge To India’s latest India Solar Compass.