Omoco provides the technology to create GSM networks in areas with limited mobile connectivity including rural and remote areas.
Omoco approached us to design and create brochure and flex designs to be used during the Small Cells World Forum 2016, held in London, in addition to handling their social media presence and email campaigns.
Since Omoco’s prime focus during the conference was on pitching to business and corporate sectors we created a brochure design that focused on its business uses.
Focusing only on the business impact would make the brand appear cold so we gave it a human touch by taking the ‘lives impacted’ approach. Since it is a brand that deals with communication, connectivity and mobile networks it was important to showcase how good connectivity changed lives.
We also used a hexagonal format to make the brochures look less bulky.
The end result was beautiful, informative and to-the-point print collaterals which included brochures, flexes and table top.
In addition we also created mailers that had a similar look, which they used to send out invites for the event.
Today Omoco uses the visual style and guideline that we designed for them while working on the project for all their communication collaterals.