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Showcasing SDC at Acetech, Mumbai

2 Sep 20131 Comment

We’d been wanting to do corporate presentation videos for a while, but never really had a chance. This was before Space Design Collective (SDC) approached us to create a video presentation for them.

SDC is an interior design group that brings together America’s premium furniture brands in one place. Our task was to showcase their vast range of offerings to a live event audience. The concept was fairly simple: this video would be played at ‘Acetech, Mumbai’, the largest annually held Architecture, Construction, Engineering, Building Materials and related sectors Exhibition in India. We were thrilled!

This was, of course, a challenge, we had to show dozens of images, video snippets, animations and text, all in a mere 2 minutes. That wasn’t all. The video had to show the scores of personalization options SDC offers to their clients. The visuals in the video were more important than the sound, after all it had to be played as a projection in an event where it was likely that people would not be able to listen to the audio. Keeping all this in mind, we began the herculean task of extracting pictures from a 4500+ page catalog and their various brand videos.

We began rolling; from flipping through pictures to choosing styles of presentation, to animations, to the final rendering of the video. The idea was to show many products, categorize them according to their styles and the various sets of customization options. The look and feel of the AV had to be in line with that of SDC’s umbrella brands.

We created 2 AVs,

  • A 2-minute video for the wall projection and,
  • An abridged 30 second version which was to be played at SDC’s booth at the event.

Here’s the 30-second version, we hope you like it!


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