Where’s the suit? Social Media for a Financial Startup

“Financial Advisor.” “Investment Consultant”, titles that conjure up images of tight suits, tight leather shoes and tighter faces.

So when we walked into our first meeting with the Alphafront team, we actually thought we had the wrong room. The truth could not have been farther away from the cliché. The reason I mention this is because this, in its own way influences the design style and strategy that we were now going to employ.

Before starting the project we went though a brain storming session with the team & the client on exactly what they wanted. As a general practice a bunch of references were sent across to get an acceptance of the look & feel they wanted. They shortlisted some of the designs & we stared work. The guys at the office went to the drawing board and started sketching concepts. Some of the initial sketches are attached below.


It was quite clear that the team wanted something fun & happy but not drifting away from the real business, so we went crazy with our imagination & came up with a bunch of really cute avatars for the two partners Ankur & Swapnil. We made some designs around there’s characters and they just loved them. Swapnil’s son thinks that his dad is a super hero now, fighting with sharks bare handed! (To know why, read the full comic below).


They liked the avatars so much that they asked us to do a whole comic strip for their website’s “About us” page which describes the various steps & challenges that these two friends faced to make their idea a success. This artwork was appreciated by their team and we were asked to make avatars for every member in the firm. We were really happy & excited to see the client appreciate the hard work & the effort which went into making this project a success. Till date we are still working on more creatives around these characters for the website & their blog.


This project was really fun to work on as it ended up making the client happy which has always been our goal. Now to make more characters!



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  • nikhil

    Apr 29th 2016

    trevor - awesome buddy - cant get better than this

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