Pictures just drive most Facebook interactions (we’ve said this in our previous blogs). Funny, interesting, aesthetic imagery keeps the viewers coming back and ensures that the content is viewed. In our case, our client-list varies from renewable energy to sports, publishing to fashion, apps to compliance software. Image work for one client is completely different from the other. We may have started as a digital consultancy, but as an agency, we have moved far beyond our beta phase of design.
For me, graphic design has been a constant source of excitement. The best thing about designing is that it gives you a vast scope for experiment. The multi-tasking I get to do, juggling between graphic design, web development, video production, music composition and post-production, really drives me to do more. Working on each and every component of production coming together to form a larger canvas for effective digital communication, is what keeps me going.
Now when beginning to work on a particular set of visual communication, we first understand the essence of the brand, its story, its forte, its message. Then go on to choose a style for their visual campaign. Be it working with raw images (photo shoots), selecting stock vectors or images, creating and tracing vector designs, hand sketching, they are all are parts of the bigger process.
I could ramble on, but let the pictures speak. Have a look at some of our poster design work we did for our clients and for ourselves!