Designing Images for Pitara

Pitara Designs is one of our favorite clients! And why not? Their aesthetics excite us; we have creative control over their digital media content and of course the excitement of integrating handicrafts into the digital space makes us talk about it a lot more.

The Pitara products are organic, handcrafted fashion apparels rich with the use of natural dyes and fabrics. This influence can be seen in their design aesthetic which is very earthy and contemporary. We aim to capture this essence in their digital visual communication as well.

We re-created their logo digitally and developed their website last year. To elevate the visibility of the website and expand its reach amongst its target audience, we began working on their blog post series a few months ago. This was to give a character to the brand’s overall narrative and bring out some interesting stories.

The Pitara blog is an informal first person account or what we’d like to call the brand’s ‘digital journal’. It covers a series of topics; from exploring their latest ranges to different manufacturing processes, from workers at the workshop to the travel expeditions.

What also works for the blog are the graphics we create following different styles that best suit their aesthetics. We plan and set up photo-shoots at the Pitara workshop itself, where we to get capture vibrant colours combined with the rustic look and feel of the space. The images give us a large scope to experiment and innovate. One more reason that can be cited for me raving about my experience is the absence of restrictive brand guidelines. The colours, moods and tones of the images also adhere to the tone of the blog content.

Following are some of the images we created for the Pitara blog.

1907961_730287793660527_557432471165248392_n

http://www.pitaradesign.com/2014/04/16/challenges-of-the-month/

10367742_749611725061467_9145236496817712227_n

http://www.pitaradesign.com/2014/05/21/exploring-mangalagiri/

10153919_720988411257132_1470784476_n

http://www.pitaradesign.com/2014/04/02/yarns-of-change/

902820_699978803358093_417210268_o

http://www.pitaradesign.com/2014/02/25/pitara-a-heritage-design-paradigm/

1540438_712765325412774_245484427_o

http://www.pitaradesign.com/2014/03/18/holi-celebrations-at-pitara/

1797550_725227627499877_8119274063294066121_n

http://www.pitaradesign.com/2014/04/09/people-and-stories/

1890357_696396550382985_1101949303_o

http://www.pitaradesign.com/2014/02/18/tailoring-at-pitara/

10256196_734381326584507_27799670176892586_n

http://www.pitaradesign.com/2014/04/23/trash-to-fash-recycling-creatively/

1920504_717022841653689_835527156_n

http://www.pitaradesign.com/2014/03/26/keeping-tradition-on-trend-defining-our-design-process/

Share

admin

back to blog

Leave a Reply

Your email address will not be published. Required fields are marked *

Send mails to

antenna@blueant.in

Office One

B-15, LGF,
Greater Kailash Enclave- II,
New Delhi

Office Two

829, DLF Prime Tower,
Okhla Phase - l,
New Delhi