One of the best parts about working in a growing company is being able to build it from the ground up (not literally, though) and watch it come to life!
When you work at a creative agency though, you get to help build the identity of a whole other company – and that is pretty great.
Enerparc is a solar-power company based out of offices in Mumbai and Bangalore. While they are present in India, their work is much more prominently featured in Europe, where their company is headquartered.
Enerparc reached out to us to help establish their brand’s identity within the Indian market. They’ve worked on large scale solar projects including installations at Delhi and Hyderabad international airports. They needed a presence that was worthy of the work they had done.
So we decided to give them everything they had asked for and more – we weren’t just establishing the brand’s look and feel (design) but we were also going to establish its communication (identity).
We started out by getting on a long call with Enerparc team, and understanding their organisation’s ethos, the kind of work they do, and what they wanted to communicate. In addition, we also asked them what kind of organisation they wanted to be seen as – an informal, personal one, or a more formal, corporate one. They opted for the latter choice and this is what determined the colour palette we ultimately went with – a primary palette of deep blue and grey, a secondary bright blue colour for highlights, and a spectrum of greys as a tertiary palette.
We integrated this palette as well as a few mnemonics, or shapes that could be used to identify the brand across different kinds of print and digital collateral – their websites, presentations, stationery, visiting cards and other collateral.
Finally, we put together these templates, guidelines as well as examples of their use in the form of a comprehensive brand document. A month later, we were in Bangalore presenting our brand document to the entire Enerparc team. It seemed to us that we had given them more than just a few pages – we felt like we’d been a part of the entire process of building Enerparc – there are not many feelings more rewarding than that!