Character Development in Flat Design

Some characters don’t make it.
The client feels that they lack ‘character’.
They’re not what the client had in his/her mind.
You started and reached somewhere bizarre. It happens.

But we know that you like those characters.
We know, because Google Analytics told us so.
Yes, we’re a bit obsessive about people who come to our site.
We’re a bit like that.

So here goes.
We created a couple of concept characters for a client who works in the medical sector. We can’t tell you who, because we’re still working on the project. For them, we created different types of doctors and medical staff. All in flat design. But they wanted something else. I feel that they made the right choice. The characters that they finalized on are EPIC. But we can’t share those. Instead, we’re sharing the characters who didn’t make the cut.

We think you’ll like them!
#FlatDesign #WeLoveFlat

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