For 24Seven’s Diwali campaign, we needed to kick off something fun. We wanted to make something which best brought out 24Seven being the one-stop solution to everyone’s needs. For that, we created a Diwali comic that revolved around the festive frenzy of a normie couple. The first step in the process was to decide the number of panels in the comic. We chose to keep it a short, quirky comic of four panels. Next, we chose characters who 24Seven’s target audience, media-savvy, working people, could relate to. Our final selection was a modern-day couple.
The script of the comic was supposed to match the tagline, “Making Everyday a Celebration”. The script also decided on other details like the appearance of the characters, the background, character placement, facial expressions and the dialogues. We played around scenarios that one always experiences during the festive period. Post which, we created three comics. One revolved around indecisiveness, second, on the conflict on the choice of decorations, and the third, on the everyone’s busy schedule and taking out time for shopping.
We drew a rough sketch of characters first, gradually shaping their features and accessories. We used 24Seven’s brand colours in the comic; orange, yellow and green.
For the background of the comic, we had to choose between creating one from scratch, using a solid-coloured background, or using a real store image. Since most of the script revolved around the couple at the store, we chose to use the a photo illustration, wherein we used a combination of real image and illustration, wherein the couple could be seen shopping in the aisles.
We also needed to take into consideration that the characters blended in well with the background. For this, the postures and angles were drawn accordingly. The facial expressions were hard to perfect and the sketching required immense precision. Which is why the first comic took twice the time than what the next two comics took.
The final result was as expected. The comics gained quite a lot of attention over 24Seven’s social media platforms. Everyone found them relatable and made them chuckle.
What now? We’re on to our new set of comics that you should keep a lookout for!