Transmedia Storytelling for Indian Brands

Today we’re back with some gyaan to help you and your brand to explore the grand universe of Transmedia Storytelling. Our Children’s storybooks for Grownups series is just the tip of a huge iceberg called Transmedia Storytelling.

What is Transmedia Storytelling?

According to the Wikipedia definition:

Transmedia Storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality) is the technique of telling a single story or story experience across multiple platforms and formats. The purpose is not only to reach a wider audience by expanding the target market pool, but to expand the narrative itself.

From a production standpoint, transmedia storytelling involves creating content that engages an audience using various techniques. Talking purely from a digital media perspective, transmedia production develops stories across multiple forms of media in order to deliver unique pieces of content in each channel. These pieces of content are in narrative synchronized with each other.

Imagine a webpage where you can click on one area to play a video, in which you can change the camera angles with a single swipe. Scroll down, rotate your device, or even just look away – the video responds to your actions. You can post screenshots of the video to Facebook with just a click, or you can pin the products from the video directly on to Pinterest, or start a twitter chat – all in one window.

Transmedia is a true culmination of all forms of media.

 
Transmedia Storytelling for brands infographic 1
 

Why do brands need Transmedia Storytelling?

2 words: ENDLESS POSSIBILITIES

Every brand is looking for newer ways to engage its audience and reach out to more people. The beauty of digital media is how it allows us to experiment with content, its packaging and its dissemination. However, all of this comes with its own constraints. Transmedia storytelling, on the other hand, gives you the flexibility to push the norm. At the core of transmedia storytelling is the ability to tell a brand’s story, its history, its journey, its impact, and thus affect its recall.

When a brand engages a user in a 360 degree campaign, it automatically seals off any backdoor for user’s attention loss. Transmedia storytelling takes virtual user experiences a step ahead. The idea is to not just create a platform where a user can interact with things but also mix different mediums into one and take that one piece of story to several channels. This is how you end up engaging an audience. In this manner, you create a strategy for word of mouth campaign appreciation, guaranteeing more visibility.

How do we treat Transmedia Storytelling?

Transmedia Storytelling for brands infographic 2

We at BlueAnt Digital are constantly looking for something new to work on. In our experience of over 4 years, our approach can be categorised in these 4 points:

  • Always create something new from scratch – it is more satisfactory.
  • Invent and reinvent. Always outdo yourself. This helps you stay perched up on a cycle of constant improvement.
  • If you hit a wall trying to create something new, don’t sit on the problem. Find a solution.
  • Do not let constraints stop you. Go beyond them and find a way forward.

I know some of these things sound familiar – some might even say motivational – but they aren’t always obvious. Hindsight being 20/20, it’s only over time that we’ve picked up the ideologies that have brought BlueAnt Digital here.

There are quite a lot of things we love.

  1. We love everything visual: illustrations, graphics, web design, comic books, graphic novels, photography.
  2. We enjoy watching and making videos.
  3. We live for animation.
  4. Music is as important to us as coffee.
  5. We’re gamers – we don’t just play games, we create them.
  6. Website & app UI/UX and HTML5 have become our friends.
  7. We are social media enthusiasts, addicts… ok we’ll say it – junkies!
  8. We’re readers, writers and storytellers.

So what do you get when you combine all of these?
The perfect formula for Transmedia Storytelling, of course!

Want to know more about transmedia storytelling, what you can do with it or how you work with us on it? Get in touch!

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