Enerparc Communication
and Website Design

Enerparc is a solar power company headquartered in Germany with a subsidiary in India. Enerparc Germany works primarily on government and public sector projects while, in India, Enerparc works on projects within the private sector.

THE CHALLENGE

Enerparc is a solar power company headquartered in Germany with a subsidiary in India. Enerparc Germany works primarily on government and public sector projects while, in India, Enerparc works on projects within the private sector.

THE EXECUTION

The communication guidelines set by Enerparc Germany were not suited to Enerparc’s business model in India. We needed to take these guidelines forward and tailor them to the Indian market without compromising on the values and ethos of the parent company.

Enerparc India required client-facing communication collateral to reach out to prospective customers, which included investors/developers as well as commercial clients (including malls, airports, and industries). The collaterals needed to communicate the company’s 9 years of international experience, its German workmanship as well as its deep understanding of the Indian market.

This collateral we created also needed to be consistent in terms of messaging and visual styles. We created a brand book that articulated a set of communication guidelines to be followed across all collateral. Since we wanted our clients to see Enerparc as a team of experts and partners, we opted for a messaging style that was educational and approachable, but never informal.

THE IMPACT

The Enerparc India team as well as team-members from Enerparc Germany convened in Bangalore in August 2016 for the launch of Enerparc India’s new branding.
Today, the team works with brand guidelines, templates (brochures, posters, pamphlets), and other collateral (business cards, stationery, and a website) tailored to effectively communicate with, pitch to, and convert clients in the Indian market.

INFORMATION

Year

  • 2016

Team

Partners

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Office One

B-15, LGF,
Greater Kailash Enclave- II,
New Delhi.

Office Two

536c, Tower B3,
Spaze iTech, Sohna Road,
Gurgaon.