Covering Music Fests Online and Onground

Windsong 2014 brought Fresh air, blue skies and songs to Boulder Hills, Golf Country Club, in possibly the first music festival at Hyderabad on 29th and 30th November, 2014. And we were there.

With a line up of Farhan Akhtar; Colonial Cousin Leslie Lewis; kurta clad rockers Indian Ocean; folk-fusion bands Swarathma and Lagori; alternative rock bands Junkyard Groove and Skrat; and musicians-comedians Kanan Gill and Kenny Sebastian and more, Windsong brought a slice of every genre of music that we, at BlueAnt Digital, have been waiting to work on.

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Rewind: How it all began
The organizers had approached us a few days before the festival, and we had to run their entire social media campaign AND act as their creative arm. With a few months of work crammed into a few days, we started by first creating a social media strategy, that would unleash an image-graphic heavy social media campaign bootstrapped onto continuous advertising and promoted posts.

But that wasn’t all. We had to take forward their branding and design master creatives that helped them run newspaper advertisements, hoardings and even standees for the event. But what really excited us, was designing a 24x50ft backdrop for the mainstage at Windsong. With a brief that was delivered just hours ago, we decided to play with the elements of wind and music and come up with a stage design that would work with the music programmed at the festival. After hours of hand illustrations, we decided to go ahead with a scenery of boulders, rotating paper fans and clouds. A giant plectrum, the main design element of the festival, was placed in the center of the design for an LCD to display images during performances.

On the social media front as the festival approached, we executed the social media strategy that hinged on posters and images to promote the Windsong Facebook page, and designed images that artists could use to promote their presence at the festival. The content was also shared on instagram and twitter, with platform specific content also going on each of these networks.

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Day Zero
As the festival unfolded, we instagrammed, ‘facebook’ed and tweeted pictures and text in real time. This ensured that the social media engagement remained high during the festival. It also helped convert new fans and followers for Windsong as the performances unfold on each stage. And fans, stayed in touch with us, sharing pictures and reviews of each performance as they ended.

Two days of non-stop social media action while interacting with musicians from across the country had us completely beat. But the interaction numbers, advertising results and number of interesting conversations we had just made our weekend.

We had been itching to work at a music festival, and Windsong was our first real crack at it. We just can’t wait to work on more.

Here is the main stage backdrop we designed for the festival.

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Check out some of the creatives we made for Windsong’s social media pages.

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