BAD Augmented Reality
Augmented Reality helps bridge the gap between the physical space and the virtual space. It does so by connecting the brand’s offline advertising to its digital presence. This connect is brought forward by creating touchpoints which the users can interact with at strategic locations.
An example of this could be, hovering a phone over these touchpoints would result in an action being performed on the users’ smartphone – this could be something like an app opening up, or them viewing an exclusive offer.
Creating a physical object or symbol that would pull up digital information. Something like the video above.
Identification of the design/illustration: The design upon which the 3D model is generated is identified as such which has a lot of detail. This is because the image has to be uniquely recognizable by the Augmented Reality Software.
Creation of a 3D Model: A 3D Model needs to be created, and will be superimposed upon the image. Pointing a smartphone with the Augmented Reality app would do this. The users can interact with this 3D model and rotate it and move it around. The model also moves along with the movement of the phone or the image using motion tracking technology.
Selection of an incentive: It has been observed that users are not very comfortable downloading new apps on to their phone. In order to have them install this Augmented Reality based app on their phone, the brands need to provide the users with an incentive. This incentive could be ;
Augmented Reality, being a rather new technology, gives the brand a differentiating factor. Early adapters of this technology would be able to impress the users with the help of a unique, experiential marketing tactic. It is due to the uniqueness of this technology that the brand recall too, would be benefited, and the customers would remember the brand distinctly.