For us, work on a project begins right from the point where we pitch for it.
When we put an idea out there, we can be really… out there.
Most of the time this works. When people approach us for something that pushes the envelope, we’re happy to oblige – it’s what we believe sets us apart.
And we don’t just come up with an idea; we come up with everything around it. We lay out why we want to do it, how we’re going execute it and what it will look like.
So, by the time the pitch is ready, we cannot wait to share it with a potential client.
Despite our best efforts, however, there are times when they are not totally convinced of an idea. Our excitement fades – we give our ideas, our plans and our creatives one last look and relegate them to cold storage.
But no longer.
Today, we want to bring one of our favourite concepts out of the freezer.
When we were approached by a travel company to work on revamping their digital content strategy, we were stoked! We had always wanted to work on a project involving tourism. We immediately got to work preparing not one, but two, campaign ideas.
We all want to know what we’re in for before we head off on holiday. The idea of a virtual wanderer was our way of giving a traveller a taste of his or her destination before he/she even arrived!
This interactive experience takes the user on a journey through a destination of their choice with strategic pit-stops, informative popups and even a built-in social gaming component.
Our second campaign idea built on anthropomorphism – who better to tell you about the best places to visit in a city than the city itself? Panoramic walkthroughs and creative photo-illustrations were all a part of this idea that aimed to give users a first-hand, first person experience of a popular destination.
With content, media and marketing strategies geared to drive engagement accompanying each of these ideas, we were ready to take the project to the next level.
As it happened, that level wasn’t the level the company was looking for, but we’re still happy with what we created. What about you? Would you get behind these ideas or are they too humdrum for your liking? Tell us what you think – share your thoughts with us in the comments.