Last week we spoke about seven things to keep in mind when creating an e-commerce website. In case you thought we were done – you were wrong! We’ve barely scratched the surface! Here are 7 MORE things to keep in mind when you’re creating an e-commerce website.
Showing related products
Creatively and clearly showing relevant related products encourages cross-selling which is always a plus for the seller and for users who save time and effort looking for it. You might want to show products which may serve as accessories, or are frequently bought along with the main product. This is as an added convenience for the user and can push sales even further.
Personalised Icon Set
Designing a custom set of icons for your website helps distinguish your portal from others. This is also very relevant if your product or service requires very specific icon types. These icons eventually become associated with your brand can can be later used as a part of your official communication.
Show the checkout process
Clearly illustrating the steps for checkout helps users know where they are in the process and what they can expect. If users know exactly how far they’ve come and how far they have to go, they are less likely to drop off the site and more likely to complete a sale.
Leave a trail of breadcrumbs
Having breadcrumbs on website pages help navigating the website easier. Breadcrumbs, as the name suggests serve as trails that prevent users from getting lost on the site by showing them the exact path they have taken to get to where they are. It helps users know where they are and eases their navigation.
Use high quality images
Images can make or break the look of a website. Users will judge a product by the images and thus they have to be as high quality as possible without being excessively heavy. Using a large Image box helps to show the product in all its glory. By making sure all image holders are of the same proportion, image management is far easier across the website.
Use a responsive grid for the frontend
it goes without saying that a modern website need to be responsive even if the site has a supporting mobile app. It’s always a good practice to design in grids to adapt the site to the hordes of screen sizes and screen resolutions out in the wild.
A quick view window, as the name suggests, gives the user an immediate look at the product and allows him/her to move straight into the purchase process without even navigating away from the page. It saves time and keeps the user from losing patience.
That’s it! Regardless of whether you’re designing your first, tenth, or hundredth e-commerce website, we hope this points have been helpful. If you have anything to add, or just want to share your thoughts, leave us a note in the comments!