Ant Labs
Going 360

The worlds in 3D, why constrain yourself to two dimensions?

THE CHALLENGE

The world around us is a 3-dimensional space while our smartphones offer a 2-Dimensional view of the world. 360-Degree imagery helps the users explore the digital world in a 3-dimensional setup which is closer to how we see the world around us. To encourage the use of 3D images, 360-Degree visuals have better reach on Facebook when compared to their 2D predecessors.

THE EXECUTION

 

Panoramic Perspective: The first step to create a 360 degree visual is to convert a flat image to a fish eye perspective. The fish eye perspective distorts flat surfaces and makes them closer to the surface of a sphere. The understanding of panoramic perspectives is a must for the creation of 360 degree visuals. It requires a knowledge of plains and perspective which helps chart out a flat image into a sphere. It involves projection mapping, and providing depth.
Storytelling: A 360 degree image is in itself quite interactive and engaging, but means nothing till it conveys a message. Guiding the viewers using cliffhangers is what makes them engage more with the 360 degree visual. Since 360 degree images have a larger surface, they allow more detail to be added to the image.

THE IMPACT

360 degree visuals offer the users with an immersive experience – the viewers get to explore their environment in a creative manner, by moving their phone around, or with the help of a cardboard device.

These visuals offer a very unique perspective as they allow the viewers to get a sense of spatial understanding which can’t be done with  2D images. Imagine standing in your own room, and getting a real-time feel of how a hotel room or a property you plan to buy feels like! This and more is possible with the help of 360 degree imagery.  

INFORMATION

Year

  • 2016

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